Bentley (Volkswagen Group) is a company that embodies English luxury. Six times the victor of the Le Mans 24 hours, Bentley is a legendary car, a symbol of elegance and power.
To conceive and develop a mobile application that groups Bentley owners in a social network that allows them to share among themselves, but also to establish a privileged connection with Bentley. To give life to a community in the brand’s universe by offering dedicated services and exclusive events.
The launch of Bentley Network developed by Actimage took place in the United States in the summer of 2015: 1,500 owners joined the network and shared this experience.
In 2016, Bentley decided to extend the application to Europe. We developed a V2 of the Bentley Network. The application is now universal. The UX is improved. Numerous interactive aspects have been added: group conversations, “like” feature on publications, and event-sharing. Innovative content has been implemented: a completely dynamic welcome page, virtual experiences, unique testimonies, and a multitude of services. The personal space adapts to the desires of the user: virtual garage, sharing of places visited, addition of a co-pilot to invite a non-owner to be a member of the network.
The application is also equipped with a new feature, concerning Bentley’s concessionaires. Here owners can find their own, discover those located near them, add them to their favourites, and find out how to contact them. This new feature demonstrates the desire to make the network the best Bentley asset for users on a daily basis.
Today the Bentley Network covers around 3,000 members and Bentley intends to open the application to new territories.
The Bentley Network offers numerous functionalities and its conception was, consequently, a very interesting challenge. It was necessary to develop a solid and effective architecture. Our principal motivations were to see the network leave one country in order to grow, and to have to constantly improve to meet the users’ demands. This project really encourages innovation. Today we are proud of the work achieved and we are continuing our collaboration with Bentley to offer more innovations.