Bentley private
Social network

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Bentley
Conception and development of a unique Bentley social network application

Development
iOS
Big Data
Social Media
Automotive Industry
Luxury

Bentley

Luxury and racing car manufacturer

Bentley (Volkswagen Group) is a company that embodies English luxury. Six times the victor of the Le Mans 24 hours, Bentley is a legendary car, a symbol of elegance and power.

The challenge

To conceive and develop a mobile application that groups Bentley owners in a social network that allows them to share among themselves, but also to establish a privileged connection with Bentley. To give life to a community in the brand’s universe by offering dedicated services and exclusive events.

The solution offered

The launch of Bentley Network developed by Actimage took place in the United States in the summer of 2015: 1,500 owners joined the network and shared this experience.


An interactive application

In 2016, Bentley decided to extend the application to Europe. We developed a V2 of the Bentley Network. The application is now universal. The UX is improved. Numerous interactive aspects have been added: group conversations, “like” feature on publications, and event-sharing. Innovative content has been implemented: a completely dynamic welcome page, virtual experiences, unique testimonies, and a multitude of services. The personal space adapts to the desires of the user: virtual garage, sharing of places visited, addition of a co-pilot to invite a non-owner to be a member of the network.


Useful and innovative functionalities

The application is also equipped with a new feature, concerning Bentley’s concessionaires. Here owners can find their own, discover those located near them, add them to their favourites, and find out how to contact them. This new feature demonstrates the desire to make the network the best Bentley asset for users on a daily basis.

Today the Bentley Network covers around 3,000 members and Bentley intends to open the application to new territories.

  • Redesigned conception to welcome more than 10,000 users
  • Modern and elegant design following social network standards
  • Opening the community to several areas
  • Improvement in interactivity: possibility to like posts, share content
  • Implementation of an entirely secure environment
  • Fusion of iPad and iPhone applications in one universal application
  • Extension to share media on the network via the phone’s photo gallery
  • Utilisation of proven technical components (for databases, web calls, etc.).

actimage réseau social application Bentley Iphone chat
actimage application Bentley Iphone Community géolocalisation
actimage bentley réseau social UX UI application mobile smartphone
Bentley Network Home AvantBentley Network Home Après

The technology used


Melanie

Mobile iOS & Android developer

The Bentley Network offers numerous functionalities and its conception was, consequently, a very interesting challenge. It was necessary to develop a solid and effective architecture. Our principal motivations were to see the network leave one country in order to grow, and to have to constantly improve to meet the users’ demands. This project really encourages innovation. Today we are proud of the work achieved and we are continuing our collaboration with Bentley to offer more innovations.

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